The U.S. Market Remains a Priority — But the Path There Has Become More Demanding
Geopolitical shifts, new tariffs, and evolving supply chain realities have redrawn the strategic map for German Mittelstand companies. The Russian market has largely ceased to function as a viable sales territory, China is becoming increasingly difficult to navigate for a variety of reasons — and the United States is consequently moving even further to the forefront of entrepreneurial consideration as a stable market for investment and growth.
On March 9, the Pegasus Group hosted the Executive Roundtable “Growth Market USA: Perspectives on Market Entry and Expansion Strategy”